Want your song in a commercial?
Posted: Thu Jun 07, 2007 5:54 am
As you guys may or may not know, I work at an ad agency. (Which is part of the reason I haven't been fighting that much, but that's another story.) We're looking for songs to use on the new cadillac spot. Here's what my boss sent out:
"In case you may not be aware of it, we are launching a new Cadillac CTS,
a very hot, sexy BADD-ASS car. High tech. High Lux.
We are looking for a great song or songs to use as a bed for our TV spots.
It needs to have energy, should be cool and sexy and confident. As there
will be a voice over through most of the spot, the section of the song
should be mostly instrumental."
Now he's expecting us to give him a CD of songs by major label artists, which I will do, but if anyone sends me a song of their own that I think would fit well in the commercial, I'll include it. If it gets used, you get the normal amount of money that an artist gets paid when their song is used in a commercial. Which I imagine is somewhere along the lines of one hojillion dollars.
This is not a contest. Don't bother sending me generic guy+guitar stuff; I won't show my boss anything less than a song that fits in well with a CD full of professional songs. Yes, that means it has to be well-produced. Yes, that knocks a lot of you out of the running. And I won't show it if I don't personally think it would fit. Sorry, but that's the way it is.
They tend to like rock (they've used The Teddybears and The Pogues in the past), but a techno feel might also be appropriate here too. I'm thinking a fast tempo would be almost a requirement.
One more kicker: You have you get me the song(s) by Monday night (June 11th). I'm handing him the CD Tuesday morning.
PS - if you have ideas of other peoples' songs (famous or not) that you think would fit, please send those over too. If any one gets used, I'll do something super nice for you.
To check out the car, go to http://www.cadillac.com and click on the 2008 CTS button near the bottom.
"In case you may not be aware of it, we are launching a new Cadillac CTS,
a very hot, sexy BADD-ASS car. High tech. High Lux.
We are looking for a great song or songs to use as a bed for our TV spots.
It needs to have energy, should be cool and sexy and confident. As there
will be a voice over through most of the spot, the section of the song
should be mostly instrumental."
Now he's expecting us to give him a CD of songs by major label artists, which I will do, but if anyone sends me a song of their own that I think would fit well in the commercial, I'll include it. If it gets used, you get the normal amount of money that an artist gets paid when their song is used in a commercial. Which I imagine is somewhere along the lines of one hojillion dollars.
This is not a contest. Don't bother sending me generic guy+guitar stuff; I won't show my boss anything less than a song that fits in well with a CD full of professional songs. Yes, that means it has to be well-produced. Yes, that knocks a lot of you out of the running. And I won't show it if I don't personally think it would fit. Sorry, but that's the way it is.
They tend to like rock (they've used The Teddybears and The Pogues in the past), but a techno feel might also be appropriate here too. I'm thinking a fast tempo would be almost a requirement.
One more kicker: You have you get me the song(s) by Monday night (June 11th). I'm handing him the CD Tuesday morning.
PS - if you have ideas of other peoples' songs (famous or not) that you think would fit, please send those over too. If any one gets used, I'll do something super nice for you.
To check out the car, go to http://www.cadillac.com and click on the 2008 CTS button near the bottom.